The faster our audiences grow, consume, and spend on the digital buyers floor, the harder we’re going to have to fight the quality > quantity melee.
I’d like to boldly go where lots of mad men have gone before and assume that a great deal of us in the media market (which agreeably sounds like meat market when mumbled) have had to take a heavy scouring hand to the amount of information we have on our sites, or manage on our clients’ sites.
There just comes a point [quite frankly] where a giant garbage heap of info starts stinkin’ up the content that customer traffic actually relates to or material that remotely drives visits.
Gillian Muessig melds more than two decades of traditional media marketing experience with the demands of the fast-changing SEO landscape. She is President and Co-Founder of Moz, which is (at its core quite frankly…) a beast of a success of an SEO-consulting company that has been around since 2004. She gets my vote for being able to lead a conversation when it comes to ‘breaking down the art of small business from the ground up’.
Joined earlier this year by Anne Kennedy as co-host of WebmasterRadio.FM’s CEO Coach Podcast, the duo has over 50 years of success in taking reluctant entrepreneurs by the hand and leading them to small-biz-beds-of-roses. When it comes to navigating the mumble-jumbled data depths and optimization heights of small biz, these two are ready to brush the dirt off your shoulder and tell it like it is.
When the proverbial curtain rises at 1pm EST/10am PST, I suggest you tune in and turn-it-up for a convo that could just knock your business socks off.
But you don’t have to take my word for it…